We bridge the gap between
small businesses & the web.
Founded by college student Jack Gee after noticing how many great local businesses had outdated websites — or none at all. Equation US exists to change that.
Built for the businesses that get overlooked.
Large companies have access to expensive agencies and in-house teams. Small business owners are left with limited options — overpriced agencies, generic templates, or nothing at all.
Equation US was created to bridge that gap. We work directly with small business owners to create modern, responsive websites that help them attract customers, build credibility, and grow.
Every site is designed with simplicity, performance, and user experience in mind — professional, fast, and built to work on every device.
To provide affordable, high-quality websites that help small businesses grow and compete in today’s digital world.
To become the trusted website partner for small businesses across the United States.
Everything your business
needs to get online.
Custom Website Design
Designed from scratch to reflect your brand and speak to your customers.
Website Development
Built on WordPress with Astra — fast, reliable, and fully yours to own.
Mobile-Responsive
Every site looks and works perfectly across all devices and screen sizes.
SEO Foundations
Structured and optimised from day one so search engines can find you.
Website Maintenance
We keep your site updated, secure, and running smoothly after launch.
Updates & Support
Need changes after launch? We’re here. No tickets, no runaround.
A different kind of
web design company.
Built for small businesses
Everything we do is designed around the needs and budgets of small business owners — not enterprise clients.
Affordable without compromise
Quality design shouldn’t cost a fortune. We keep our process lean so you get more for less.
Direct communication
You talk directly to the person building your site. No account managers, no middlemen.
Fast turnaround
Most sites are live within 7 days. We respect your time and keep things moving.
Ongoing support after launch
We don’t disappear once the site goes live. We’re your long-term partner online.
Designs that build trust
Modern, clean websites that make your business look credible and generate real leads.