Real numbers,published on purpose.
No “book a demo to find out.” This is what it costs, what's included, and the math for deciding whether it's worth it — before you ever talk to us.
Standard
One-time $399 build
For most service businesses — one line, answered around the clock.
- 500 call minutes included
- $0.50/min after that
- Answers 24/7 — nights, weekends, holidays
- Books straight onto your calendar
- Qualifies leads with your intake questions
- Text + email summary after every call
- Transfers real emergencies to you live
- Ongoing tuning and changes included
High Volume
One-time $399 build
For busy seasons, multiple lines, or multi-location operations.
- 1,500 call minutes included
- $0.50/min after that
- Everything in Standard
- Multiple locations or phone lines
- Priority tuning turnaround
- Bilingual answering (English / Spanish)
Every build includes
- Training on your services, prices, and service area
- Calendar connection and booking rules
- Testing against real call scenarios before launch
- Your own local number, or keep the one you have
- Monthly tuning and changes at no extra cost
- No long-term contract — cancel any month
Your math, not our marketing.
Two honest inputs. We even assume half your missed calls were tire-kickers — the number is still uncomfortable.
Assumes only 50% of missed calls were genuine, bookable jobs. Nights, weekends, and busy-season overflow count — that’s when most calls go unanswered.
Left on the table
$45,468
a year — about $3,789 every month
An Equation receptionist is $349 a month, plus a one-time $399 build. If it rescues 2 missed calls a month, it has paid for itself. Everything after that is the flipped math.
A full-time hire
$36,000+/yr
Covers 40 of the week’s 168 hours. Sick days, turnover, and benefits not included.
An answering service
$1–2/min
Takes messages from a script. The job still isn’t booked — you still call back.
Your AI receptionist
$349/mo
Answers 24/7, books real appointments, texts you the summary. Minutes included. No contract.
The rest of the menu, same honesty.
Pipeline CRM
Equation’s own CRM to track leads, manage follow-up, and keep every customer conversation in one organized place. Pairs naturally with your receptionist.
$50/month
Web Design
Fast, professional websites — from a single-page presence to a five-page site with a gallery — so the customers your receptionist books can look you up and trust what they find.
$250– $950
Branding
A clean logo or full brand package — colors, fonts, and a one-page guide — so every touchpoint looks as professional as your phone now sounds.
$150– $300
Digital Presence
Google Business Profile, on-page SEO, and social media — the visibility layer that fills your receptionist’s phone line in the first place.
$100– $500/mo
The fine print, read aloud.
$349 a month, plus a one-time $399 build. The build covers training the receptionist on your business, connecting your calendar, and testing it against real call scenarios until it’s ready. The monthly covers 500 call minutes — roughly 150–200 calls — plus the ongoing tuning, changes, and management. Minutes beyond that are $0.50 each. High-volume or multi-location businesses run $649 a month with 1,500 minutes included. That’s the whole price list; there are no per-seat fees and no contract.
Nothing breaks — the receptionist keeps answering. Extra minutes are billed at $0.50 each on your next invoice. If you’re consistently running over, we’ll tell you and move you to the higher tier rather than quietly billing overage forever. Most Suncoast service businesses never touch the ceiling except during storm season or a snowbird surge, which are exactly the months the phone pays for itself.
No long-term contract. The build fee is one-time, the monthly is month-to-month, and you can pause or cancel whenever you want. We keep clients by being worth it, not by locking the door.
Management. The receptionist isn’t a tool we hand you and walk away from — every month we listen to real calls, fix the ones it fumbled, add the questions your customers started asking, update your prices and availability, and keep it sounding like your business. That ongoing tuning is the difference between an AI that works in month six and one you switched off in month two.
A full-time front-desk hire on the Suncoast runs $35,000–$45,000 a year plus benefits — for 40 hours of coverage a week. Your AI receptionist covers all 168 hours for a fraction of one month of that salary, and it never has a sick day. Many clients run both: humans for in-person warmth, AI for overflow and after-hours.
Traditional answering services take messages — usually from a script, often outsourced, at $1–$2 per minute. Your Equation receptionist actually answers questions, quotes your real prices, and books real appointments. It replaces the message-relay with the outcome you wanted all along: a booked job.
Hear it answerbefore you buy.
Book a call and we’ll play you real conversations, walk through your setup, and give you a straight price. No pitch deck, no pressure.